Evaluation Task 5

Evaluation Task 5: How did we attract our audience?

    

Above is our annotated evaluation of our final project of Return Of Kezia.

Evaluation Task 7

Evaluation Task 7: What progress have you made since your preliminary task?

After completing our preliminary task earlier in the year, one thing that we have made progress in is our camerawork and editing skills. For example, one error that we made during our preliminary task was following the 180 rule. However, we learnt to overcome this by making sure that we didn't break the 180 rule by switching the cameras position. This was useful and effective as it wouldn't confuse the audience when they were watching our film.

Another way in which we have improved since our preliminary task is by adding sound to our work. When editing our preliminary task, we didn't add any non-diegetic in the background over our scene. So when we edited over our opening scene to our film, we wanted some non-diegetic sound to play over the top of our scene. This made our film better as soundtrack can affect the mood that is set in the scene.

We were also more adventurous with camera shots and angles that we wanted to use in our film scene. For example we used two shots in our final product, to show relationships between characters, which we did not use during our preliminary tasks. On top of this we also used several over the shoulder shots, which gave the effect of looking from a character's point of view.

Here is an example of an over the shoulder shot that we used during our final film. It gives the effect of being in a characters footsteps, and what they are doing

Evaluation Task 6

Evaluation Task 6: What have you learnt about technologies from the process of constructing this product? 

One piece of technology that we used to film is an Iphone 7. We used the camera on this phone to film the majority of scenes in our film. One of these scenes was the final part to our film, where the scene is filmed in the dark. Because of this, we used the torch feature to create lighting in the scene, so the audience can see what is going on in the scene.





Another piece of technology that we used for our                              film is the Canon EOS M10. This camera was used to film other scenes in our film that we felt the Iphone wouldn't be suitable for. One part of our film that we used the Canon for was when we filmed the scenes where the full cast of the scene are sitting on the sofa. This was because we felt that the camera was clearer when we put it on that scene.






The editing feature that we used for our film is Adobe Premiere Elements 10. This editing software was very effective as it has a range of different features that we could use to make our film better. One feature on this program that we used was the zoom feature. We used this when Me, Baily and Shannon were sitting on the sofa and Anna's character of Kezia is staring through the window. We used the zoom feature to focus on Kezia's face. This was effective as it highlights the emotions on Anna's face. Another feature that we used was cutting. We used this to break up scenes, so the film flowed well, as well as to make it easier to watch for our audience.


We also used the online computer program, YouTube to distribute our film opening. This will mean it is available to a large audience as YouTube is used my millions of people across the world.

Evaluation Task 4

Evaluation Task 4:  Who would be the audience for your media product?

The target audience for our project is teenagers and young adults. This is because the age rating for our film is 15. There tastes of films include action films for boys, Romantic comedies for girls, as well as horror films for both genders. Our film will therefore conform to their film taste, as it is a horror film. As for music, boys tend to listen to rap or rock music, whereas girls mainly listen to pop music. They are into fashionable clothing as well as casual clothing. Hobbies of teenage boys include sports and gaming, whereas hobbies of teenage girls include doing makeup and going shopping with their friends. We felt that we'd attract our target audience by portraying our protagonists as stereotypical teenagers

Because stereotypical teenagers are very sociable and enjoy going out as a group of friends, they may like to watch our film together. This is very common for teenagers to do, as it means that they might enjoy the film more. They may also watch our film as the genre is horror, which is a conventionally popular film genre for teenagers.

Evaluation Task 2

Evaluation Task 2:

For our character analysis I have chosen Anna's character of Kezia. A character that she is similar to is the antagonist from The Woman in Black. This is because they have a similar mise en scene by wearing a dark costume, as well as having something over their head. Another similarity of the two characters is that they are both possessed women who are looking to kill innocent victims. However a difference between these two characters is that Anna's character appears as a human form, whereas The Woman in Black is in the form of a ghost. Another difference between these two characters is that Anna's character plays a larger part in the performance does than the antagonist in The Woman in Black. We tried to base Kezia's character on The Woman in Black, because the character had the traits and personalities that we wanted for Kezia.

Evaluation Task 1

Evaluation 1: In what way does your media product use, develop or challenge forms and conventions of real media products?

 Our first choice of frame from our opening scene is this medium two shot of me and Baily, who are two of the protagonists of the film. This frame also shows that these two characters are close friends as they are walking alongside one another. We have also included titles which address to our audience the names of the cast members. The clothing that we are wearing are casual to show that we are just meeting up as friends.

Our second choice of frame from our opening scene is this over the shoulder two shot of me and Baily knocking on the door. This part of the scene also shows to the audience the location and setting of our film. The use of an over the shoulder shot is effective as it shows what's happening from the boys' point of view.     

                                                                               

Our third choice of frame is a medium shot of the three protagonists of the film: me, Baily and Shannon sitting and talking about Anna while she's not in the house. In the scene, we have now been properly introduced to all three of the film's protagonists, as well as the setting if the scene. The use of having me and Baily sitting next to each other shows that they are close friends as characters and that they want to stick together round Shannon's. As the audience were also introduced to Shannon, they can also she that she's wearing causal clothing.

                                                                                Our next frame that I've chosen to analyse is this close up of Anna.This is a first glimpse of the antagonist for the audience. Anna is represented well as an antagonist by staring through the window and acting in a creepy way. The close up is effective as it shows the detail of the expressions on her face.


                                                                           

The next frame shows an over the shoulder shot of Shannon, who has just opened the door to let Anna into the house, although she can't see her at first. The use of an over the shoulder shot is effective as the audience can see everything from her point of view

This frame is a close up of Anna when she first walks into the scene. This is the first time that the audience are introduced to the character of Kezia, who is played by Anna. The effect of having her with her hood up in dark clothing shows her as a creepy and evil character.

The next frame shows a low angle two shot of Anna and Shannon walking up the stairs to the loft. The effect of having Anna behind Shannon shows to the audience that she doesn't know that she is behind her and the audience will find it weird and creepy what Anna is doing.

This frame shows a high angle two shot of Anna and Shannon talking about a picture, which is an important prop to our film, as its the causation to Anna attacking Shannon. The use of the high angle shot highlights the picture and shows that it has meaning to the film. Following this frame, we see Anna attack Shannon after they argued about the picture.
                                                          

The final key frame of our film's opening two minutes is our opening titles that appear at the end of the clip after Anna attacks Shannon. The use of having white text on a black background is effective as it stands out to the audience

Evaluation Task 3

Evaluation Task 3: What kind of media institution might distribute your media project and why?

For our production company, we chose the name of SandStone Films and have designed our logo by having a circle of Sand Stone and the text of "SandStone Films" in a sandy coloured text. The role of a production company is to fund and promote the film. Examples of production companies include Paramount and Warner Bros. The role of a film distributor is to market the film. The difference between a film distributor and a film production company is that if they own the theater or cinema they distribute it to their theater. An example of a film distributor that is highly successful is Netflix. They are an online film distributor and buy films from smaller film productions to distribute them online to a larger audience.

One way that we could have raised money for our film, is by making and selling merchandise that is related to our film. This could include posters and other items that could be bought by audience members.

A film that is released in a similar way to our film is The Woman in Black. This is because it has a similar style of production company.